Where Culture Meets Technology
Kaohsiung is becoming an important place for discussions about how technology is changing the creative industries. The Taiwan Technology X Culture Expo (TTXC), organised by the Ministry of Culture and supported by the Taiwan Creative Content Agency (TAICCA), is now one of the key events where these ideas come together. It aims to show how new tools—from advanced digital platforms to artificial intelligence—might shape the next stage of cultural production.
This year’s theme, “AI Synergy for Next Content Economy,” reflects Taiwan’s goal of linking technological innovation with cultural expression. The expo brings together technologists, artists, business leaders and policy experts who are trying to understand how creative work can evolve without losing its human focus.
Olga Tykhonova speaks about the role of technology in creative work, noting that while tools constantly change, strong storytelling remains the centre. She describes technology as “invisible magic” that should support, not distract from, the story. Quoting Maya Angelou, she reminds the audience that people remember how something makes them feel—an idea that fits well with an event focused on human-centred innovation.
Olga Tykhonova, our strategy director and curator, offers a practical way to think about this. She points out that technology changes all the time, but good storytelling does not. In her view, technology should work quietly in the background, like “invisible magic,” helping stories feel more alive rather than distracting from them. She also quotes Maya Angelou’s famous line: people may forget what you say or do, but they remember how you make them feel. It is a simple message, but a fitting one for an event that tries to keep human experience at the centre of innovation.
As TTXC grows, it may become a place where Taiwan not only shows new cultural technologies but also shapes a clearer vision of how creativity and technology can work together—without losing the emotional connection that gives cultural work its meaning.
