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ADVISORY & FEASIBILITY
Visitor Journey Workshop — Universum Bremen
2024 · Universum Bremen
THE QUESTION
Universum Bremen was preparing to remake its permanent exhibition — and wanted to design it from the visitor's perspective, not the floor plan's.
WHAT WE DID
A workshop with the senior leadership team built around the full visitor journey — before, during, and after the visit — combining global benchmarking of visitor journey innovations with an honest analysis of Universum Bremen's own pain points and opportunities.
WHAT THEY WALKED AWAY WITH
Strategic recommendations and a structured visitor journey roadmap for the upcoming exhibition remake.
MORE CASES IN ADVISORY & FEASIBILITY
Strategy Workshop — Jüdisches Museum Wien
How can we as a museum grow attendance, conversion, and earned income? →
Feasibility Study for a Planned Science Center
Does a new science center in Seestadt make sense - and in what form? →