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ADVISORY & FEASIBILITY
Strategy Workshop — Jüdisches Museum Wien
2026 · Jüdisches Museum Wien
THE QUESTION
The museum's management team came with fundamental questions: Do we still have the right positioning on the market? Are we still reaching the right audiences — and what has changed? How can we grow attendance, conversion, and earned income?
WHAT WE DID
In a dedicated workshop with the full management team, we explored new approaches to evaluating social return on investment, impact models, audience analysis, and visitor experience. Together we mapped stakeholders, identified emerging value chains, and developed perspectives on new revenue sources.
WHAT THEY WALKED AWAY WITH
Co-created visitor journeys, a first set of quick wins for improvement, and a decision-ready roadmap to support the museum's strategic development and positioning.
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