Be the change your museum needs.

Absolutely. Most participants come from publicly funded museums. The workshop doesn't push you toward privatisation — it helps you identify income opportunities that strengthen your public mission, reduce dependency on a single funder, and give you more strategic autonomy.

Not at all. This is designed by people who work inside the museum sector, not outside it. The frameworks are adapted to cultural realities — governance structures, public accountability, mission alignment. You won't hear "monetise your audience." You will hear "how can your expertise create value?"

You'll leave with a concrete revenue diversification plan tailored to your institution. Most participants find this is the single most useful professional development they do all year — precisely because it produces something tangible, not just inspiration. We can also provide a formal confirmation letter.

Revenue strategy isn't just for CFOs. If you lead teams, shape visitor experience, manage partnerships, or report to a director — you're shaping your institution's financial future whether or not it says "finance" in your title. This workshop is built for that breadth.

The €1,200 (excl. VAT) covers both full workshop days, all materials and toolkits, food and beverages throughout. Travel and accommodation are not included, but we're happy to recommend places to stay in Vienna.