In a period defined by political instability, economic hardship, social fragmentation, and environmental challenges, museums face the urgent task of proving their relevance, ensuring financial sustainability, and reasserting their societal role

Revival of Semmering’s cultural identity by uncovering its architectural, artistic, and archival heritage and channeling these findings into future museum and cultural collaborations.

Phase III focuses on the future vision and relevance of museums in changing socio-economic, digital and ecological contexts.

Insights that directly informed the design of the new Vienna Business Agency grant for festivals

Strategic knowledge base that enables targeted partnerships, alignment with relevant initiatives, and positioning within key conversations on digital innovation, inclusion, sustainability, and cross-disciplinary collaboration in museums and the wider cultural field.

Established an evidence-based foundation for Vienna’s first museum grant, creating a data-driven model that strengthens long-term institutional resilience, guides future cultural funding and policy, and informs museums’ own strategic development.

Phase II focuses on audience and cross-media development, as well as digitalisation & management

Launched in December 2019 by Museum Booster in collaboration with Fraunhofer IAO, aimed at helping museums navigate strategic planning in a rapidly changing environment.

Annual global study that explores innovation within museums across four core domains: organisational innovation, digital literacy, emerging technologies, and audience research.