Phase II: Relevance & Vision of Museums

Year(s): 2022 - 2024

Description:
The Future Museum Phase II research initiative, run by Museum Booster, continues the work of Phase I by helping museums apply cutting-edge know-how in their strategic planning.
Key components include:

• Focus on Audience Development: What makes a museum visit interesting for different types of visitors?

• Focus on Cross-media Development: How can digitalisation, storytelling and emotion design enhance the visitor experience?

• Focus on Digitalisation & Management: How should museums adapt organisationally, use data, monetise digital content?

• The project involves periodic meetings of the network of museums, suppliers and research partners.

Output:

• A white paper summarising the “Holistic Visitor Journey Model: Combining Physical, Digital, and Emotional Engagement in Museums”.

• Research reports, executive summaries, best-practice visits, workshops and satellite implementations by partner institutions.

• Strategic frameworks to help museums assess visitor experience, digital workflows and organisational readiness.

Partners: