Phase III: Vision & Relevance of Museums

Strategic research
Written By Oleksandra Pertseva

Year(s): 2024 - 2026

Description: The Future Museum Phase III continues the longitudinal research by Museum Booster, now focusing on the future vision and relevance of museums in changing socio-economic, digital and ecological contexts.
Research areas include:

  • Audience Development: How can museums cultivate lifelong emotional connections with audiences?

  • Cross-sector Development: How can museums collaborate with other sectors (businesses, urban planners, circular economy) to enhance relevance?

  • Digitalisation & Management: How can museums implement dynamic pricing, real-time data strategies, digital tools while maintaining accessibility?

Output:

  • Trend reports, future scenario frameworks and case cards profiling innovative approaches from various sectors.

  • A toolkit including mindset, heartset, toolset and skillset templates to support museum strategic planning.

  • White papers and executive summaries documenting emerging research findings and guiding museum stakeholders.

Partners:

Oleksandra Pertseva
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