Strategic research

Festivals Grant Design

Year(s): 2023–2024
Description:
We conducted research and provided grant design advisory for the Vienna Business Agency, focusing on supporting festivals in Vienna and across Austria through a new funding scheme.

The project included:

• Designing a survey targeted to festival organisers

• Distributing the survey and conducting structured interviews across Vienna and Austria

• Analysing responses to identify pain points, demand, and growth areas

• Compiling findings into a presentation and facilitating a public discussion with stakeholders

Output:
Insights that directly informed the design of the new Vienna Business Agency grant for festivals

Client/Partner: Vienna Business Agency