Workshops ( Hands-on, Co - creation)

Visitor Journey Workshop

Year(s): 2024
Description:
We conducted a workshop for the senior leadership team at Universum Bremen, focusing on redesigning the permanent exhibition through a visitor journey perspective.

The project included:

  • Providing global benchmarking of visitor journey innovations

  • Analysing key stages of a museum visitor journey (before, during, after the visit)

  • Identifying pain points and opportunities for Universum Bremen

  • Facilitating discussions on concrete improvements for the permanent exhibition

Output:
Strategic recommendations and a structured visitor journey roadmap for the upcoming exhibition remake

Client/Partner: Universum Bremen

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