Lectures & Presentations (Keynotes, Academic, Public)

Presentation at Ljubljana Tourism Conference

Year(s): 2021
Description:
We presented at the Ljubljana Tourism Conference on how museums can design authentic experiences for both locals and visitors.

The project included:

• Addressing shifting travel trends, with fewer travellers wanting to be seen as “tourists”

• Highlighting the growing demand for “localhood” and authentic cultural immersion

• Providing strategies for museums to cooperate with one another and with tourism stakeholders to create deeper, place-based experiences

Output:
Inspired museums and tourism organisations in Ljubljana to rethink cooperation models and develop authentic visitor offers

Client/Partner: Ljubljana Tourism (event host)