What we do

We are a Vienna-based research & consulting company with a focus on the strategic advancement of museums and cultural institutions through digital transformation and organisational innovation.

Our services

Strategic Research

We help museums and cultural organisations see what is coming next and act on it.

Horizon scanning, trend analysis and participatory research (Future Museum, RESEARCH, MIB)
Benchmarking studies (Vienna Business Agency, MIB)
Custom research tailored to funders, cities, and institutions

Learn more

Workshops & Capacity Building

Tailored, hands-on sessions that move your team from ideas to action.

Visitor Journey redesign (Universum Bremen, Neanderthal Museum)
Audience development & revenue strategies
Sustainability and climate action (Pompidou, Mannheim ZERO workshop)
Collaboration & audience intelligence (Vienna Tourist Board)

Learn more

Advisory & Feasibility Studies

Turning ambition into concepts that work financially, operationally, and culturally.

Feasibility & market studies (LAH Contemporary, Science Centre Seestadt Aspern)
Retail, F&B, and event strategies
Cultural history explorations (Semmering/Panhans Holding Group)
Cross-sector cooperation with tourism and hospitality (PKF, Ljubljana Tourism)

Learn more

Leadership & Executive Development

Curated spaces where museum leaders rethink leadership in times of disruption.

Museum Leadership House (Vienna 2022, Nice 2023, Dubai 2025)
Bespoke executive retreats for boards and leadership teams
Co-creative strategy sessions and leadership training

Learn more

Events & Conference Design

Designing and moderating gatherings that inspire, connect, and deliver results.

International conferences (Future Museum Antwerp, PKF culture sessions)
Roundtables with funders & foundations (Centre Pompidou, Angelina Usanova Foundation)
Academic & public lectures (Donau University, FOCUS:Museum, Business France)

Learn more