We believe that museums matter.

Back in 2019, we made it our purpose to help museums become more impactful - by bringing people, ideas and data together in the same room

preferably with coffee

We work with exceptional museum leaders

who discuss audience behaviour, climate strategy, and emotional resonance before breakfast.

albertina museum booster
guggenheim bilbao museum booster
kmska museum booster
sfmoma museum booster
mccord museum museum booster
detroit institute of arts museum booster
statens museum for kunst museum booster
high museum of art atlanta museum booster
finnish national gallery museum booster
peabody essex museum museum booster
heureka finnish science centre museum booster

And fantastic academia

that turns complex questions into solutions
fraunhofer imw museum booster
icom international committee for museum management museum booster
audience agency museum booster

If knowledge were a superpower,
our partners would glow in the dark.

How do we create impact?

  • We help institutions see what is coming next—and act on it.
    Horizon scanning, trend analysis, benchmarking, and audience intelligence reveal emerging pressures and opportunities.

  • Turning ambition into concepts that work—financially, operationally, and culturally.
    Feasibility studies, market analysis, audience and revenue models, experience concepts, and early business cases that support evidence-based decisions.

  • Collaboration at scale for institutions that want to learn, shape, and lead together. Cross-institutional research, benchmarking, and leadership formats that build long-term capacity and partnerships.

  • Hands-on formats that turn ideas into decisions. Visitor journey redesign, audience development, sustainability strategy, and collaboration workshops that help teams gain alignment and move forward with clarity.

  • Ideas need a structure. We design encounters that move the sector forward. From executive retreats to public programmes and funder roundtables, we create and moderate formats that generate focus, momentum, and alignment.

  • From idea to funded programme with partners who know the system. Concept development, consortium building, proposal writing, and programme delivery for Horizon-funded and Creative Europe initiatives.

Learn more

Can we help?

If you would like support or to explore EU collaboration, please get in touch. We enjoy conversations that lead somewhere interesting.

And yes, we reply to emails quickly.